Systems, habits, and routines that bring structure to your work and softness to your life.
Built for women who want success and softness
It’s time to lead & live differently.
Chaos and overwhelm are out. Systems and ease are in.
For years, the “Girl Boss” era convinced us that burnout was the price of success. That exhaustion meant you were doing it right and running on empty meant you weren’t working hard enough.
That line of thinking produced results, but it also left a generation of women depleted, overstretched, and quietly craving something more sustainable.
Here’s the truth: Desiring success isn’t the problem. Believing you have to sacrifice your peace, health, and sanity to get it is.
You can run a successful business without running yourself into the ground.
You can build a life where you’re not constantly behind or letting details slip through the cracks.
All it takes is the right systems that support how you work AND how you live.
Where do you want to start?
I want to stop running my business out of my head
I want to design a life I actually enjoy living
Change How You Lead
The Work Hard Live Soft™
Operating System
Go from running your business out of your head to running it through a centralized Operating System.
The system to help you organize your vision, team, data, and operations into one place.
Everything you need so you and your team can work with clarity, confidence, and consistency, without relying on you (or your memory) for every decision.
Transform How You Live
The Work Hard Live Soft™
Community
For women who have experienced success and need the systems & support to sustain it.
Strengthen your discipline, design routines that stick, and build a life and business you actually love.
Get access to accountability, expert guidance, and a community of women doing the same.
Inside: weekly co-working, monthly planning sessions, live coaching, and the resources to implement everything you’re learning.
The Work Hard Live Soft™ Podcast
with Maya Elious
Systems, strategies, and real talk for women who want to simplify success and build a business that supports the life they desire.
Each episode breaks down systems, habits, and routines that that bring structure to your work and softness to your life.
About the Brand
Work Hard Live Soft™ is a systems and lifestyle brand supporting women who want to lead their lives & businesses with more confidence, clarity, and ease.
Founded by entrepreneur and systems strategist Maya Elious, Work Hard Live Soft equips women with the frameworks, habits, and operational clarity to create businesses that serve their whole lives.
After years of helping women build their brands, Maya witnessed the rise (and fall) of the Girl Boss era — and the collective craving for something softer, more grounded, and more sustainable.
From Girl Boss to Soft Life CEO, her mission is to show women that running a successful business doesn’t have to come with stress, burnout, or chaos.
The Soft Life is a result of systems — and she’s giving you the tools to design the life and business you truly desire.
